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cultivate

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cultivate
cultivate /ˈkʌltəveɪt, ˈkʌltɪveɪt/ verb [transitive]
 Date: 1600-1700
 Language: Medieval Latin
 Origin: past participle of cultivare, from cultivus 'used for crops', from Latin cultus, past participle of colere 'to cultivate'
1. to prepare and use land for growing crops and plants:
    The land was too rocky to cultivate.
2. formal to plant and take care of a particular crop
   SYN  grow:
    We cultivated maize and watermelons.
  REGISTER
    In everyday English, people usually say someone grows a crop rather than cultivates it:
    They have been growing grapes there for hundreds of years.
3. to work hard to develop a particular skill, attitude, or quality:
    Try to cultivate a more relaxed and positive approach to life.
    The company has been successful in cultivating a very professional image.
4. to make an effort to develop a friendly relationship with someone, especially someone who can help you:
    Professor Gladwyn would be an acquaintance worth cultivating.