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undercut

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undercut
undercut /ˌʌndəˈkʌt $ -ər-/ verb (past tense and past participle undercut, present participle undercutting) [transitive]
 Word Family: noun: cut, cutting, cutter; verb: cut, undercut; adjective: cutting
1. to sell goods or a service at a lower price than another company
   SYN  undersell:
    Online bookstores can undercut retailers by up to 30%.
2. to make something weaker or less effective
   SYN  undermine:
    Is a lack of self-confidence undercutting your performance at work?